Bollywood superstar Shah Rukh Khan launched a book on himself - 'King Of Bollywood': Shah Rukh Khan and the Seductive World of Indian Cinema' - written by the national award winner author Anupama Chopra. Several celebrities including Vidhu Vinod Chopra, Jackie Shroff, Karan Johar, Dia Mirza and Rajkumar Hirani graced the function held at the Taj Lands End.


The celebration had a reading session in which Karan Johar and RajKumar Hirani read some interesting excerpts from the book, in an ambience reminiscent of a library, with Radio Mirchi India's hottest radio station for company. Om Books International released the book in association with Radio Mirchi.