Always experimenting with new styles, Bollywood star Aamir Khan
will now be seen as the mythological half man-half woman
‘Ardhnarishwar’ in a Tata Sky ad. The 70 seconds commercial
will show half of Aamir as a Punjabi girl, and the other half
as a boy. It is the first ad by Aamir after he became the
company’s brand ambassador. It will go on air from Monday.

Aamir Khan at film Amu press meet in Landmark on August 9th
2008 (15).JPG“We are proud to have Aamir working on the ad
and happy with the outcome of the final product. No other
actor could have done the same so effectively,” Vikram
Mehra, chief marketing officer, Tata Sky, told IANS.

“Many people didn’t know that in Tata Sky – Sky stands for
the company which is the biggest player in DTH technology in the world market.

“Tata stands for the knowledge of India and trust factor,
whereas Sky stands for the knowledge of technology and
DTH,” Mehra added.

The ad has been conceptualised by the company’s marketing
team along with Rediffusion. Bollywood writer-director
Neeraj Vohra has directed the ad.

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